CREDITS
ECD: Kyle Gracey
Creative Director: Julia Gramaglia
ACD (Art): Me
In 2025, our lifestyle imagery for Smartwater was rooted in authentic high-fashion photography, showcasing the full product portfolio alongside three rising cultural talents, Wisdom Kaye, Kelsey Plum, and Camila Morrone. We reimagined Smartwater as the ultimate high-fashion accessory, elevating its aspirational edge and placing the brand at the intersection of art, style, and design.
The campaign was shot by Gray Sorrenti, one of the defining photographers and filmmakers in contemporary fashion. Known for her striking, emotionally resonant imagery, Gray brings a modern perspective shaped by a legacy in fashion photography, her father, Mario Sorrenti, famously shot Smartwater’s iconic campaign featuring Jennifer Aniston.
CREDITS
ECD: Kyle Gracey
Creative Director: Julia Gramaglia
ACD (Art): Me