Behind the making
of Peloton’s “Hello. Let’s Go.”
CREDITS
Creative Director: Megan Farquhar
Copywriter: Earl Lee
Art Director: Me
The campaign targets both those who head out to a fitness center and those who choose to workout at home. The message shows off the quality and simplicity of Peloton’s equipment and classes.
Store wraps and activation ideas were created after the campaign launched for the new Peloton stores in Seattle and Denver.
Behind the making
of Peloton’s “Hello. Let’s Go.”
CREDITS
Creative Director: Megan Farquhar
Copywriter: Earl Lee
Art Director: Me