For over 40 years, Charles Schwab has been disrupting the industry by making investing more accessible. The challenge is to convince investors to switch to Schwab by highlighting the uniqueness and spirit of innovation of their firm. This campaign was launched to provoke investors to ask questions about the management of their money with ads that humorously poke the broken industry.
CREDITS
Creative Director: Eric Cosper
Copywriter: Ben Heller
Art Director: Me