CREDITS
ECD: Kyle Gracey
Creative Director: John Potter
ACD (Art): Me
ACD (Writer): Cody Turk
Smartwater launched a newly reformulated alkaline water with an elevated 9.5+ pH, aimed at a premium, active lifestyle audience. We created Elevate How You Hydrate, a fully integrated campaign featuring an influencer-driven hero film directed by Henry Schofield, elevated lifestyle photography by Marcus Eriksson, and bold creative across social, live events, and animated Times Square takeovers in NYC and LA. The campaign lived for over a year across digital, experiential, and out-of-home.
CREDITS
ECD: Kyle Gracey
Creative Director: John Potter
ACD (Art): Me
ACD (Writer): Cody Turk